The Sony A7 IV Mirrorless Camera with 28-70mm Lens Kit is a next-generation full-frame hybrid camera built for creators who demand excellence in both photography and video. Equipped with a powerful 33MP Exmor R BSI CMOS sensor and the next-gen BIONZ XR processor, the A7 IV delivers exceptional image resolution, accurate colors, and impressive low-light performance.

With 759 phase-detection points and Real-Time Eye AF for humans, animals, and birds, the autofocus system ensures razor-sharp precision, even during fast motion or complex scenes. Videographers benefit from full-frame 4K 60p recording in 10-bit 4:2:2, making the A7 IV a top choice for content production, YouTube creators, weddings, and cinematic video work.

The included Sony FE 28-70mm f/3.5-5.6 OSS lens offers a flexible zoom range ideal for a variety of scenes, from sweeping landscapes to tight portraits. Optical SteadyShot stabilization within the lens, combined with 5-axis in-body stabilization, ensures steady, blur-free results across both stills and video.

A 3-inch vari-angle LCD touchscreen, dual SD/CFexpress card slots, and seamless wireless connectivity via Wi-Fi and Bluetooth make the A7 IV an ergonomic and future-proof solution for creators. Built tough with a magnesium alloy body and weather sealing, it’s ready to shoot wherever inspiration strikes.